Former Notre Dame MVP stars in new “Sport Your Look” creative built around staying ready when your number is called

GEORGETOWN, Texas, Oct. 14, 2026 /PRNewswire/ — NFL quarterback and former Notre Dame team captain and MVP Sam Hartman is showing football fans there may be at least one advantage to waiting for your number to be called: your hair stays game-ready.

Sport Clips Haircuts is teaming with Hartman for new “Sport Your Look” creative that puts a humorous spin on life as a quarterback. After a few moment on the sideline, the coach gives him the call to get into the game. The spot follows Hartman from the sideline to the field before shifting to the full Sport Clips MVP Experience.

The idea taps into something Sport Clips research suggests guys instinctively understand. Among 350 male respondents, 81 percent agreed that guys can communicate a lot to each other with just a head nod, and nearly 90 percent agreed they feel more confident when their hair looks good.

“Sam brings the right mix of football credibility, confidence, and self-awareness to this idea,” said Christina Clarke, chief marketing officer of Sport Clips Haircuts. “Sports are a natural part of the Sport Clips brand DNA, and ‘Sport Your Look’ gives that connection a fresh voice. Whether your number gets called on the field or you’re just heading into your day, feeling good about how you look can change how you show up.”

The Hartman creative debuts today. View the campaign here.

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SOURCE Sport Clips